Most Profitable Fast Moving Consumer Goods in Nigeria

ByKenneth Nyabora

May 24, 2023
Most Profitable Fast Moving Consumer Goods in Nigeria

Ever wondered which products fly off the shelves in Nigeria and make big bucks for companies? As an entrepreneur or investor, knowing the most profitable fast-moving consumer goods in Nigeria could be key to your success. You’re about to find out the goods that have Nigerians opening their wallets time and again.

These products are essential, in demand across the country, and offer high profit margins—a winning combination.

Whether you want to start a new business or invest in an existing Nigerian company, pay attention.

The goods on this list are not just popular but highly lucrative, and the companies that produce them are making money hand over fist.

Read on to find out which fast-moving consumer goods you should have your eye on in Nigeria. The opportunities for success are endless if you know where to look.

1. Food and Beverages

When it comes to fast-moving consumer goods (FMCGs) in Nigeria, food and beverages top the list. This sector includes things like:

  • Packaged foods: Everything from noodles, pasta and rice to canned goods, snacks, and condiments. Popular brands here include Indomie, Honeywell, and Chi.
  • Soft drinks: Nigeria is home to many soft drink bottlers and is actually the second largest market for Coca-Cola in Africa. You’ll also find Fanta, Sprite, and various fruit juices.
  • Beer and alcohol: Beer is hugely popular, with brands like Star, Gulder, and Trophy leading the way. Stout, palm wine, and other spirits are also common.

The food and beverage sector is thriving for a few reasons:

  1. A large population: With over 200 million people, Nigeria represents a massive consumer base.
  2. Growing middle class: As more Nigerians enter the middle class, demand for packaged and convenience foods increases.
  3. Urbanization: People moving into cities have less time to prepare traditional meals from scratch and instead opt for ready-made options.
  4. Youth culture: A young, trendy demographic shapes preferences for hip, fashionable brands, especially when it comes to drinks and snacks.

If you’re looking to invest in FMCGs in Nigeria, food and beverages are your best bet. Do some research to determine which specific products and brands are most in demand, then find ways to make them more available, affordable and appealing to this fast-growing market. The opportunities for growth are endless!

2. Household Products

Household products are always in high demand in Nigeria. Think about it – people always need things like soap, detergent, toothpaste and the like. These fast-moving consumer goods are very profitable because people buy them often and in large volumes.

  • Soap and detergents: Whether bar soap, liquid body wash or laundry detergent, these cleaning products are staples in every Nigerian home. Top brands like Dettol, Harpic and Hypo are very popular and profitable.
  • Toothpaste and oral care: Oral hygiene is important to Nigerians, so toothpastes, toothbrushes, mouthwash and dental floss sell very well. Brands such as Close-Up, Macleans and Colgate are leaders in this category.
  • Diapers and sanitary pads: Disposable diapers and sanitary pads are essential, especially for families with babies or women of childbearing age. Huggies, Pampers and Kotex dominate this market.
  • Food and beverages: Things like milk, tea, coffee, sugar, bottled water and soft drinks are fast-moving consumer goods that people buy frequently. Brands like Peak, Milo, Lipton, Dano and Coca-Cola are very popular.

As you can see, household and personal care products, as well as packaged foods and drinks, are highly profitable fast-moving consumer goods in Nigeria because of how often people buy them.

By providing necessities that make daily life more convenient and hygienic, these products will likely remain in high demand for years to come.

3. Personal Care Products

Personal care products are always in high demand in Nigeria. Things like skincare, hair care, oral care, and cosmetics are fast-moving consumer goods that sell quickly and generate major profits.


Facial cleansers, toners, moisturizers, serums, and masks are popular skincare products. Brands like Nivea, Garnier, and Mary Kay have affordable, quality options for various skin types like oily, dry or sensitive skin. Many people also use natural ingredients like shea butter, coconut oil, aloe vera and essential oils.

Hair Care

Shampoos, conditioners, hair oils and styling products are in demand for managing natural hair and extensions. Brands such as Cantu, Aunt Jackie’s, and ORS specialize in hair care for kinky and coily hair types. Wigs and hair extensions are also popular, with human hair and synthetic options at a range of price points.

Oral Care

Toothpastes, toothbrushes, mouthwashes and teeth whiteners are staples of any oral care routine. Brands like Colgate, Oral B, and Closeup are trusted and budget-friendly. Many people also use natural ingredients like charcoal, coconut oil pulling or miswak sticks for teeth cleaning and freshening breath.


Makeup, fragrances and nail care products round out the personal care sector. Revlon, Maybelline and other drugstore brands offer quality makeup at lower prices. Designer perfumes and fragrances are popular as gifts, while nail polish, nail extensions and nail care products are in demand, especially in urban areas.

Personal care products are essential, consumable goods that people buy frequently and repeatedly. For companies and retailers, this means a steady stream of revenue and the opportunity to build brand loyalty. By offering quality, affordable options, they can gain a strong foothold in this fast-growing market.

4. Over-the-Counter Pharmaceuticals

Over-the-counter (OTC) pharmaceuticals are some of the most profitable fast-moving consumer goods in Nigeria. OTC drugs are medications that can be purchased without a prescription from a doctor and include common medicines for pain relief, cold and flu, digestive issues, and more.

High Demand

There is a high demand for OTC drugs in Nigeria due to limited access to healthcare and the high cost of prescription medicines. Many Nigerians self-medicate minor ailments with OTC products before seeing a doctor. The most popular OTC categories are:

  • Analgesics (pain relievers) like paracetamol and ibuprofen
  • Cough, cold and flu medicines containing decongestants, antihistamines, and expectorants
  • Antacids and other digestive aids for upset stomach, heartburn, and diarrhea
  • Topical creams for muscle pain, rashes, antifungal, etc.

Low Cost of Goods

OTC pharmaceuticals have a low cost of goods, especially when compared to prescription drugs. They are made from inexpensive, readily available ingredients and require little research and development. This high profit margin contributes significantly to their popularity.

Limited Regulation

OTC medicines face less stringent regulations than prescription drugs. They do not require approval from NAFDAC, the Nigerian drug regulatory agency, to be sold. While OTCs must still meet safety standards, the limited regulation lowers barriers to entry for manufacturers and distributors. More companies are able to produce and sell OTC pharmaceuticals, increasing competition and affordability.

Widespread Distribution

OTC medicines enjoy widespread distribution through pharmacies, patent medicine stores, and even local shops. Their over-the-counter status means they can be purchased almost anywhere that sells consumer goods. This broad availability and accessibility further boosts their popularity and profitability.

In summary, the high demand, low cost, limited regulation, and widespread distribution of over-the-counter pharmaceuticals in Nigeria have made them some of the most profitable fast-moving consumer goods in Nigeria. Their convenience and affordability satisfy an important need and will likely drive continued growth in this market.

FAQ: How Do I Start an FMCG Business in Nigeria?

So, you want to start an FMCG business in Nigeria? Here are some of the key steps to get you going:

Develop a business plan

The first thing you need is a solid business plan that outlines your vision, mission, target market, and operational details. Think about what types of FMCG products you want to sell and who will buy them. Conduct market research to determine opportunities and competition. Map out how you will manufacture, distribute, and market your goods. A good business plan is essential to obtaining funding and keeping you on track.

Secure financing

Starting an FMCG company requires significant capital to get off the ground. You’ll need money for product development, manufacturing equipment, inventory, marketing, and operating expenses. Consider taking out a loan, getting a line of credit, crowdfunding, or finding investors. Make sure you have enough financing to sustain your business for at least the first year or two.

Find a manufacturing facility

You’ll need a facility to manufacture your FMCG products at scale. Consider building your own plant or partnering with a contract manufacturer. Ensure the facility meets all health, safety, and quality standards. Acquire any necessary permits and licenses to legally manufacture and distribute your goods.

Build your team

Hire qualified staff to help run your FMCG business. You’ll need managers to oversee areas like manufacturing, operations, sales, marketing, finance, and distribution. Recruit employees with experience in the FMCG industry. Provide ongoing training to ensure high standards are met.

Market your products

Create a marketing plan to build brand awareness and sell your FMCG goods. Use strategies like social media marketing, influencer marketing, TV and radio ads, billboards, sponsorships, and promotional events. Build relationships with retailers, wholesalers, and distributors to get your products on store shelves. Run special promotions and discounts to drive sales.

Starting an FMCG company in Nigeria takes a lot of work, but by following these key steps, you’ll be on your way to building a successful business. Let me know if you have any other questions!


So there you have it, the most profitable fast moving consumer goods in Nigeria.

As you can see, the list is dominated by food and beverage items, which makes sense given Nigeria’s large population and developing economy.

While the products may change over time based on trends and tastes, the overall sector is poised for strong growth as incomes rise and companies continue improving distribution to reach more customers across the country.

The next time you’re at your local market or grocery store, take a look at the shelves and you’ll likely spot many of these highly profitable goods.

And the companies that produce them will surely continue investing in new products to capture more of your naira. T

e fast moving consumer goods industry is big business in Nigeria, and it’s only going to get bigger.