How to Start a Tour Company in Kenya

ByTristram Ouma

Mar 31, 2023
How to Start a Tour Company in Kenya

Last updated on March 2nd, 2024 at 05:39 pm

Starting a tour company in Kenya can be an exciting and rewarding venture. However, before diving in, it’s important to understand the costs involved, the requirements, the potential profit, and the pros and cons of starting such a business. In this guide, we will cover all these aspects to help you start your own tour business in Kenya.

Start-up Cost Breakdown

Business registration and permitsKES 30,000 – KES 50,000
Office rent and utilitiesKES 20,000 – KES 30,000
Tour vehicles and maintenanceKES 1,500,000 – KES 5,000,000
Marketing and advertisingKES 50,000 – KES 100,000
Staff salaries and benefitsKES 300,000 – KES 500,000

Note: These are estimates and may vary depending on the size and scope of your tour company.

Also Checkout: Cost of starting a Brokerage Firm in Kenya


The location of your tour company is critical to its success. Ideally, you should set up your business in a tourist hub or city. Nairobi, Mombasa, and Kisumu are some of the popular tourist destinations in Kenya. Ensure that your office is easily accessible and has adequate parking for your tour vehicles.


To start a tour company in Kenya, you will need to meet the following requirements:

  1. Business registration: You will need to register your business with the Registrar of Companies and obtain a business permit from the local county government.
  2. Licenses and permits: You will need to obtain licenses and permits from relevant government agencies, such as the Kenya Tourism Board, the National Transport and Safety Authority, and the Ministry of Tourism.
  3. Insurance: You will need to have comprehensive insurance coverage for your tour vehicles and liability insurance for your business.
  4. Tour vehicles: You will need to purchase or lease tour vehicles that are comfortable, reliable, and safe.
  5. Staff: You will need to hire competent and experienced staff, including drivers, tour guides, and administrative staff.

Market size

The tourism industry in Kenya is a significant contributor to the country’s economy. In 2019, the industry generated KES 163 billion and employed over 1.5 million people. The market size for tour companies is therefore significant, with both local and international tourists looking for unique and authentic experiences in Kenya.

Potential Profit

The potential profit for a tour company in Kenya depends on several factors, such as the size of your business, the number of tour packages you offer, your pricing strategy, and your marketing efforts. On average, a well-established tour company can generate between KES 5 million and KES 20 million in annual revenue.

Pros and Cons


  1. High potential for profitability
  2. Opportunities for growth and expansion
  3. Ability to showcase Kenya’s diverse culture and natural beauty
  4. Flexibility in designing and customizing tour packages


  1. High initial investment costs
  2. Seasonal fluctuations in demand
  3. Competition from established tour companies
  4. Regulatory and compliance requirements can be time-consuming and expensive.


Starting a tour company in Kenya can be a lucrative business venture, but it requires careful planning, research, and a significant initial investment. By understanding the costs involved, the requirements, the potential profit, and the pros and cons, you can make an informed decision on whether to pursue this business opportunity. Remember to do thorough market research, develop a solid business plan, and focus on delivering exceptional customer experiences to stand out in the crowded tourism industry.

Also Checkout: How to Start a Tv Station in Kenya