List of Problems Facing Pure Water Business in Nigeria

ByTristram Ouma

Jul 16, 2023
List of Problems Facing Pure Water Business in Nigeria

Last updated on March 2nd, 2024 at 05:29 pm

This article focusses on the list of problems facing pure water business in Nigeria. Nigeria, with its growing population and inadequate public water supply, has witnessed a surge in the demand for pure water.

This has led to the emergence of numerous pure water businesses across the country.

While the industry presents significant opportunities, it is not without its fair share of challenges.

In this blog post, we will explore some of the problems facing the pure water business in Nigeria and discuss potential solutions to overcome them.

Here’s a list of problems facing pure water business in in Nigeria

1. Poor Water Quality Control

One of the most critical challenges faced by the pure water industry in Nigeria is ensuring consistent water quality.

Many businesses struggle with maintaining the necessary filtration and purification processes.

This can lead to contaminated water, and therefore, resulting in health hazards for consumers.

To address this issue, strict quality control measures, regular water testing, and investing in high-quality water treatment equipment are very essential.

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2. Lack of Adequate Infrastructure

Insufficient infrastructure is another significant hurdle for pure water businesses.

Many areas in Nigeria lack reliable electricity supply, making it difficult to operate water purification plants consistently.

Additionally, poor road networks and transportation systems can hamper the distribution of purified water to different regions.


Collaborating with local authorities and investing in alternative power sources like solar energy can help mitigate these challenges.

3. Intense Competition

The pure water business in Nigeria is highly competitive, with numerous brands vying for market share.

This saturation leads to pricing wars, reduced profit margins, and challenges in establishing brand loyalty.


To stand out, businesses must focus on product differentiation, branding, and effective marketing strategies.

Providing value-added services such as home delivery, customer loyalty programs, and innovative packaging can help attract and retain customers.

4. Regulatory Compliance

Complying with government regulations and obtaining the necessary licenses can be a complex and time-consuming process in Nigeria.

Many pure water businesses face challenges in meeting the required standards set by regulatory bodies.


It is crucial to stay updated with regulatory changes, work closely with relevant authorities, and invest in the necessary documentation and certifications to ensure legal compliance.

5. Environmental Sustainability

The pure water industry has come under scrutiny due to the environmental impact of single-use plastic sachets.

The improper disposal of these sachets contributes to pollution and waste management issues.

Businesses can address this challenge by exploring alternative packaging options, such as biodegradable materials or refillable containers.

Educating consumers about the importance of recycling and responsible plastic use can also create a positive environmental impact.

6. Supply Chain Management

Efficient supply chain management is essential for the success of pure water businesses.

This includes sourcing raw materials, ensuring a consistent water supply, and maintaining a reliable distribution network.

Limited access to clean water sources and logistical challenges in transporting materials and finished products can disrupt the supply chain.

Developing strong partnerships with reliable suppliers and investing in proper inventory management systems can help streamline operations.


The pure water business in Nigeria presents both opportunities and challenges.

By addressing the problems faced by the industry, entrepreneurs can build successful and sustainable enterprises.

Implementing rigorous quality control measures, improving infrastructure, focusing on product differentiation, complying with regulations, promoting environmental sustainability, and streamlining the supply chain are essential steps toward overcoming these challenges.

With determination, innovation, and adaptability, pure water businesses in Nigeria can thrive and contribute to meeting the country’s growing demand for safe drinking water.