How to Start a Shoe Selling Business in Kenya

ByTristram Ouma

Mar 27, 2023
How to start a Shoe Selling Business in Kenya

Last updated on March 2nd, 2024 at 05:41 pm

Starting a shoe selling business in Kenya can be a lucrative venture if done correctly. Here is a guide on how to start a shoe selling enterprise in Kenya, including the starting cost breakdown, location, requirements, market size, earnings per day, pros, and cons.

Starting Cost Breakdown

Here is a breakdown of the estimated starting costs for a shoe selling business in Kenya:

Starting CostsEstimated Cost
Business licenseKES 15,000
Rental SpaceKES 20,000 – KES 50,000 (depending on location)
InventoryKES 50,000 – KES 100,000
Store fixtures and equipmentKES 30,000 – KES 50,000
Marketing and AdvertisingKES 10,000 – KES 20,000
TotalKES 125,000 – KES 235,000

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The location of your shoe selling enterprise is crucial. Consider setting up shop in an area with high foot traffic like a shopping mall, busy street or market, or near a public transport hub. Rent can be expensive in prime locations, but it can be worth the investment.


Before starting a shoe selling business in Kenya, you need to:

  1. Register your business with the Registrar of Companies
  2. Obtain a business license from the county government
  3. Open a bank account
  4. Apply for a tax identification number
  5. Obtain any necessary permits and licenses

Market Size

The shoe market in Kenya is vast, and there is always a demand for quality shoes. The target market is vast, including men, women, and children. According to a report by Euromonitor, the footwear market in Kenya is worth over KES 20 billion and is projected to grow in the coming years.

Earnings per day

The amount you can earn per day selling shoes depends on various factors such as location, target market, pricing strategy, and marketing efforts. On average, a shoe selling business in Kenya can earn between KES 3,000 to KES 15,000 per day.

Pros and Cons


  1. There is a vast market for shoes in Kenya.
  2. The potential for high profits.
  3. The business can be started with a low investment.
  4. The business can be run full-time or part-time.


  1. Competition can be stiff.
  2. Location is essential and can be expensive.
  3. Theft and shoplifting can be a challenge.
  4. The fashion industry is continually changing, requiring businesses to stay up-to-date with the latest trends.

In conclusion, starting a shoe selling business in Kenya requires careful planning and consideration. With the right location, inventory, pricing strategy, and marketing efforts, a shoe selling enterprise in Kenya can be profitable.

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