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How to Start a General Shop Business in Kenya

ByTristram Ouma

Mar 27, 2023
How to start a General Shop Business in Kenya

Last updated on March 2nd, 2024 at 05:40 pm

If you’re looking to start a general shop business in Kenya, there are a few key steps that you’ll need to follow to get started. In this guide, we’ll walk you through the process, from the initial planning stages to opening day.

Starting Cost Breakdown

ExpenseEstimated Cost
Business registrationKsh. 2,000
Rent depositKsh. 20,000
Shop renovationKsh. 50,000
Initial stockKsh. 100,000
Utilities and billsKsh. 10,000
Marketing materialsKsh. 5,000
MiscellaneousKsh. 8,000
TotalKsh. 195,000

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Choosing the right location is critical to the success of your general shop enterprise. Look for an area with high foot traffic, preferably close to a busy road or market. You should also consider the competition in the area and ensure that there is enough demand for your products.


To start a general shop business in Kenya, you’ll need to:

  1. Register your business with the government
  2. Obtain the necessary licenses and permits
  3. Rent or lease a shop
  4. Renovate the shop to create a clean and inviting space
  5. Purchase initial stock
  6. Install utilities and equipment such as shelves, a cash register, and security features
  7. Hire employees, if necessary
  8. Develop a marketing plan to attract customers

Market Size

The general shop business in Kenya is a profitable venture, with a high demand for daily household items such as groceries, toiletries, and other essentials. The market size varies depending on the location, but with proper planning and execution, there is potential to reach a broad customer base.

Earnings per Day

The earnings per day for a general shop business in Kenya will depend on various factors, such as the location, size of the shop, and the products sold. However, with proper planning and execution, you can expect to earn an average of Ksh. 5,000-10,000 per day.

Pros and Cons

Here are some of the pros and cons of starting a general shop enterprise in Kenya:


  • High demand for essential items
  • Potential for high earnings
  • Opportunity for growth and expansion
  • Provides employment opportunities for locals


  • High competition in some areas
  • Initial investment can be costly
  • Requires consistent effort and time to maintain profitability
  • Challenges in managing inventory and cash flow

Starting a general shop business in Kenya requires careful planning, execution, and management. However, with proper research and a solid business plan, it can be a profitable and rewarding venture.

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