How to Start a Boutique Business in Kenya

ByTristram Ouma

Mar 26, 2023
How to start a Boutique Business in Kenya

Last updated on March 2nd, 2024 at 05:41 pm

Starting a boutique business in Kenya can be a profitable venture with the right planning and execution. Here is a step-by-step guide on how to start a boutique business in Kenya.

Starting Cost Breakdown

ItemCost (KSH)
Rent for the shop30,000-50,000
Stock (clothing, accessories)100,000-200,000
Licenses and permits20,000-30,000
Utilities (electricity, water)5,000-10,000
Furniture and fixtures50,000-100,000
Marketing and advertising10,000-20,000
Staff salaries30,000-50,000
Miscellaneous expenses10,000-20,000

Also Checkout: How to Start an Electronic Business in Kenya


Choosing the right location is crucial for the success of your boutique business. Ideally, you should look for a location that is easily accessible, has high foot traffic, and is in an area where your target market resides. Additionally, the location should be secure and have adequate parking.


To start a boutique business in Kenya, you will need to fulfill the following requirements:

  1. Business registration: Register your business with the Registrar of Companies or Business Registration Service.
  2. Licenses and permits: Obtain licenses and permits from the county government, including a trading license, fire safety certificate, and public health certificate.
  3. Tax registration: Register your business for tax purposes with the Kenya Revenue Authority.
  4. Bank account: Open a business bank account to manage your finances.

Market size

The Kenyan fashion industry is growing rapidly, and there is a significant demand for quality clothing and accessories. Your target market may include young adults, working professionals, and fashion enthusiasts.

Earnings per Day

The earnings per day for a boutique business in Kenya can vary depending on the location, size, and pricing strategy. On average, you can expect to earn between KES 5,000-10,000 per day. However, during peak seasons or special occasions, such as holidays, the earnings can go up significantly.

Pros and Cons

Here are some pros and cons of starting a boutique business in Kenya:


  1. High-profit margins: With the right pricing strategy and customer base, you can earn high profits.
  2. Creative freedom: As a boutique owner, you have the freedom to curate your collection and express your creativity.
  3. Growing market: The fashion industry in Kenya is growing rapidly, creating more opportunities for boutique businesses.


  1. High competition: There is stiff competition from other boutiques, both online and offline.
  2. High initial investment: Starting a boutique requires significant capital investment, which may not be feasible for everyone.
  3. Inventory management: Managing inventory and keeping up with the latest fashion trends can be challenging.

Starting a boutique business in Kenya requires a significant investment of time, money, and effort. However, with the right strategies and planning, you can build a successful and profitable business.