How to Start a Sweets Business in Kenya

How to start a Sweets business in Kenya

Starting a sweets business in Kenya can be a profitable venture, but it requires careful planning and execution. This guide provides an overview of the key steps involved in starting a sweets business in Kenya, including the starting cost breakdown, location, requirements, market size, earnings per day, and pros and cons.

Starting Cost Breakdown

Before starting a sweets business in Kenya, it is essential to understand the initial costs involved. The table below provides a breakdown of the starting costs that you should consider:

Starting Cost ItemCost Estimate (KES)
Business Registration10,000 – 15,000
Rent and Utilities20,000 – 30,000
Equipment and Supplies50,000 – 100,000
Inventory30,000 – 50,000
Marketing and Advertising10,000 – 20,000
Total120,000 – 215,000

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The location of your sweets business is crucial to its success. You should aim to set up your business in a busy area with high foot traffic, such as a shopping mall, market, or near a school. Consider the proximity of your location to suppliers, transportation, and storage facilities.


To start a sweets business in Kenya, you will need to obtain the necessary permits and licenses from the relevant government agencies. These may include a business permit from the county government, food handling and hygiene certification from the Ministry of Health, and a tax registration certificate from the Kenya Revenue Authority (KRA).

You will also need to invest in equipment and supplies, such as display cases, packaging materials, and ingredients. Additionally, you will need to hire staff and train them on food handling and customer service.

Market Size

The sweets market in Kenya is vast and diverse, with a growing demand for sweets among consumers of all ages. According to a report by Euromonitor International, the confectionery market in Kenya was valued at KES 27.6 billion in 2020 and is expected to grow at a CAGR of 3.3% between 2021 and 2025.

Earnings per Day

The earnings of a sweets business in Kenya will vary depending on various factors such as location, marketing strategies, and product quality. On average, a well-established sweets business can earn between KES 5,000 to KES 20,000 per day.

Pros and Cons


  • High demand for sweets in Kenya.
  • Low entry barriers and minimal capital investment requirements.
  • The potential for high profits with a well-executed business plan.


  • High competition from established players and new entrants.
  • Seasonal demand fluctuations, with peak seasons being school holidays and festive periods.
  • Compliance with food safety and hygiene standards can be challenging.

Starting a sweets business in Kenya requires careful planning and execution. By following the steps outlined in this guide, you can establish a successful and profitable sweets business in Kenya.

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